YORKSHIRE SCULPTURE PARK
YORKSHIRE SCULPTURE PARK
YORKSHIRE SCULPTURE PARK
YORKSHIRE SCULPTURE PARK
This conceptual project reimagines the Yorkshire Sculpture Park Code through character-driven posters, translating official rules into an approachable visual language that encourages visitor stewardship and emotional connection.
This conceptual project reimagines the Yorkshire Sculpture Park Code through character-driven posters, translating official rules into an approachable visual language that encourages visitor stewardship and emotional connection.
This conceptual project reimagines the Yorkshire Sculpture Park Code through character-driven posters, translating official rules into an approachable visual language that encourages visitor stewardship and emotional connection.
PROJECT
PROJECT
UNIVERSITY BRIEF
UNIVERSITY BRIEF
CLIENT
YSP
Category
Category
SIGNAGE
SIGNAGE
THE BRIEF
THE BRIEF
Create a family of posters communicating points from the YSP Code to visitors of Yorkshire Sculpture Park. The posters must look and feel part of a cohesive set and should present the code in a way that’s approachable, friendly and clear to all demographics.
Create a family of posters communicating points from the YSP Code to visitors of Yorkshire Sculpture Park. The posters must look and feel part of a cohesive set and should present the code in a way that’s approachable, friendly and clear to all demographics.
THE BRIEF
Create a family of posters communicating points from the YSP Code to visitors of Yorkshire Sculpture Park. The posters must look and feel part of a cohesive set and should present the code in a way that’s approachable, friendly and clear to all demographics.
THE CHALLENGE
THE CHALLENGE
Public signage for rules can often feel cold or authoritative. To better align with the values of nurturing interest in contemporary art and promoting wellbeing, standard prohibitions were translated into engaging visual stories. This approach encourages empathy and stewardship across the 500 acre park.
Public signage for rules can often feel cold or authoritative. To better align with the values of nurturing interest in contemporary art and promoting wellbeing, standard prohibitions were translated into engaging visual stories. This approach encourages empathy and stewardship across the 500 acre park.
THE CHALLENGE
Public signage for rules can often feel cold or authoritative. To better align with the values of nurturing interest in contemporary art and promoting wellbeing, standard prohibitions were translated into engaging visual stories. This approach encourages empathy and stewardship across the 500 acre park.
Tap The Shroud!
THE SOLUTION
THE SOLUTION
This character-driven series uses anthropomorphised park elements to promote a narrative of collective care. The combination of pastel tones and clean layouts creates an approachable aesthetic for all ages. Strategically designed to be unobtrusive, the posters communicate the YSP Code clearly without detracting from the visitor's experience of the artwork.
This character-driven series uses anthropomorphised park elements to promote a narrative of collective care. The combination of pastel tones and clean layouts creates an approachable aesthetic for all ages. Strategically designed to be unobtrusive, the posters communicate the YSP Code clearly without detracting from the visitor's experience of the artwork.
THE SOLUTION
This character-driven series uses anthropomorphised park elements to promote a narrative of collective care. The combination of pastel tones and clean layouts creates an approachable aesthetic for all ages. Strategically designed to be unobtrusive, the posters communicate the YSP Code clearly without detracting from the visitor's experience of the artwork.
