Introducing Hail Seitan, a food truck brand that is 100% vegan from food to packaging, serving up devilishly good meals that deliberately and unapologetically subvert the typical expectations of plant-based dining.
Introducing Hail Seitan, a food truck brand that is 100% vegan from food to packaging, serving up devilishly good meals that deliberately and unapologetically subvert the typical expectations of plant-based dining.
Introducing Hail Seitan, a food truck brand that is 100% vegan from food to packaging, serving up devilishly good meals that deliberately and unapologetically subvert the typical expectations of plant-based dining.
PROJECT
PROJECT
UNIVERSITY BRIEF
UNIVERSITY BRIEF
Category
Category
BRANDING CONCEPT
BRANDING CONCEPT
THE BRIEF
THE BRIEF
This project focused on creating a distinctive brand identity concept with a cohesive visual language. Key deliverables included a consistent brand voice and messaging strategy aimed at driving audience engagement and long-term recognition.
This project focused on creating a distinctive brand identity concept with a cohesive visual language. Key deliverables included a consistent brand voice and messaging strategy aimed at driving audience engagement and long-term recognition.
THE BRIEF
This project focused on creating a distinctive brand identity concept with a cohesive visual language. Key deliverables included a consistent brand voice and messaging strategy aimed at driving audience engagement and long-term recognition.
THE AUDIENCE
THE AUDIENCE
This brand targets students, creatives, and alternative subcultures who value a rebellious identity. By distancing itself from traditional health-centric vegan tropes, Hail Seitan caters to street food consumers looking for high-energy experiences in high-footfall urban locations including Camden, the Northern Quarter, and Digbeth.
This brand targets students, creatives, and alternative subcultures who value a rebellious identity. By distancing itself from traditional health-centric vegan tropes, Hail Seitan caters to street food consumers looking for high-energy experiences in high-footfall urban locations including Camden, the Northern Quarter, and Digbeth.
THE AUDIENCE
This brand targets students, creatives, and alternative subcultures who value a rebellious identity. By distancing itself from traditional health-centric vegan tropes, Hail Seitan caters to street food consumers looking for high-energy experiences in high-footfall urban locations including Camden, the Northern Quarter, and Digbeth.
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SUSTAINABILITY FIRST
SUSTAINABILITY FIRST
Challenging the notion that sustainability requires a soft visual approach, the brand identity pairs an eco-conscious ethos with a bold, high-contrast look. Material choices include compostable greaseproof paper and recycled paperboard, while vegetable-based inks ensure the packaging remains entirely biodegradable. As such, the brand can remain sustainable to its core without compromising its rebellious visual energy.
Challenging the notion that sustainability requires a soft visual approach, the brand identity pairs an eco-conscious ethos with a bold, high-contrast look. Material choices include compostable greaseproof paper and recycled paperboard, while vegetable-based inks ensure the packaging remains entirely biodegradable. As such, the brand can remain sustainable to its core without compromising its rebellious visual energy.
SUSTAINABILITY FIRST
Challenging the notion that sustainability requires a soft visual approach, the brand identity pairs an eco-conscious ethos with a bold, high-contrast look. Material choices include compostable greaseproof paper and recycled paperboard, while vegetable-based inks ensure the packaging remains entirely biodegradable. As such, the brand can remain sustainable to its core without compromising its rebellious visual energy.
DESIGN
DESIGN
Central to the brand identity is a collection of devilish mascots influenced by traditional tattoo art and classic pin-up illustrations. These characters lean into the "hellish" brand theme, offering a playful yet provocative energy. This rebellious visual language ensures the truck serves as a memorable and "insta-worthy" destination in any urban environment.
Central to the brand identity is a collection of devilish mascots influenced by traditional tattoo art and classic pin-up illustrations. These characters lean into the "hellish" brand theme, offering a playful yet provocative energy. This rebellious visual language ensures the truck serves as a memorable and "insta-worthy" destination in any urban environment.
DESIGN
Central to the brand identity is a collection of devilish mascots influenced by traditional tattoo art and classic pin-up illustrations. These characters lean into the "hellish" brand theme, offering a playful yet provocative energy. This rebellious visual language ensures the truck serves as a memorable and "insta-worthy" destination in any urban environment.
